We love fashion
With a keen eye for the ever-evolving modern world, Prarthnna’s KOVET features cutting-edge Western wear, Indo-Western wear, Indian wear and accessories.
JD Institute of Fashion Technology Best Designer 1997 nominee Prarthnna is upbeat about her newly-launched online store. With the passion for fashion coursing like wildfire through her veins, the graduate from NIFT, New Delhi, dreamt even as a young girl of being a couturier.
Prarthnna firmly believes that fashion should cater to a woman’s needs, as whom she wants to be addressed, a reflection of the inner-self. She goes on to elucidate that the relationship between designer and client should be as that of painter and canvas. Dressing should be defined by body shape, personal colours and variations.
Prarthnna staunchly believes in her credo: Real Fashion, For Real People